Captivating Lines from Here and There- 18

• Revealing your business means educating people about what you do. Reveal the business nobody knows by telling people what you are all about. You still have to be brief, clear and interesting of course. But if you tell your story,you will win more loyal customers than if you don't- From the book "The 7 lost secrets of success by Joe Vitale, 
• People are logical and emotional.You have to appeal to both sides to capture their loyalty.
• People love experts.Authorities are more easily listened to because we assume they know what they are talking about. Become an authorized expert in your field and you are seen as a type of God-  From "The 7  lost secrets of success"
• Sometimes when I consider what tremendous consequences come from little things.... I am tempted to think...there are no little things- Bruce Barton;Author & advertising executive
• Martin Seligman's (Father of positive psychology) research suggests that people get a boost in personal happiness when they use their signature strengths regularly and in new and creative ways- Dave and Wendy Ulrich, Authors
• Form a mental image or picture of yourself as being well, imagining a perfectly strong and healthy body- Spend sufficient time in contemplating this image to make it your habitual thought of yourself- Wallace.D.Wattles, Author " Science of being well"
• Any one who can't think of a story about their company culture or customers is spending too much time in their office and not enough time with the real people who live in the world he or she wants to influence- Annette Simmons, Author of  "Who ever tells the best story wins"
• Graphics tidy up reality whereas stories reveal the mess. Avoiding messy reality keeps your message clear but shallow- Annette Simmons. Author 
• The four deadly horsemen are criticism,contempt,defensiveness and stonewalling. Spouses, bosses and friends can go a long way to improve the emotional climate in a given setting by avoiding the four deadly horsemen- Dave Ulrich, Author
• Leaders who are shaming,critical or grumpy may evoke a lot of action, but not necessarily a lot of learning and real productivity-  Dave and Wendy Ulrich, Authors